• Your Name
• Address
• Email address (not essential if ordering by phone, if given we can send you a receipt of order)
• Phone number

1. Important notice

This Privacy Policy describes how we obtain and use your personal data, why we are allowed to do so by the law, who has access to your personal data and what your rights are. Please review it carefully.

We are Graham Thomas UK Ltd, trading as Sleepland Beds® sleeplandbeds.co.uk and Sleepland®; Sleepland Beds Unit 1-3 Hooton Logistics Park, Hooton Road, Hooton, Ellesmere Port, CH66 7NA United Kingdom ICO Registration Number ICO:00010201529.

In the event that the Site contains a separate Privacy Statement linked to via the Site homepage, in the case of conflict between that Privacy Statement and this Privacy Policy, the Privacy Statement shall prevail over this Privacy Policy

We take your privacy seriously and use your personal data as further explained in this Privacy Policy.

We are the “controller” of the personal data you provide to us.

You have the right to object to us processing your personal data for our legitimate business interests or for direct marketing purposes (including any related profiling). For more information about your rights and how you can exercise them, please see the section Your rights.

2. Personal Data we may collect and why

Personal data is any information which identifies you personally whether directly (for example, your name) or indirectly (for example, information about your use of our products and services).

We may collect the following data about you:

• Contact details: your name, email address, and telephone number so that we can contact you in response to an enquiry you make via our site or otherwide. We don't send marketing material ever, we will only contact you in relation to an enquiry, or in relation to your order
• Correspondence: we collect any additional personal data you may provide to us from time to time if you contact us by email, letter or telephone, through our Site, by submitting a comment on our Site, or by any other means;
• Transaction details: we or our third party providers will collect information relating to transactions you carry out through our Site for the purposes of fulfilling your orders;
• Details of visits to the Sites: details of your visits to our Site, including, but not limited to, traffic data, location data, and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

3. Cookies

What are Cookies?

We collect information about your use of our Site through cookies. Cookies are information that files stored on your computer, tablet or smartphone that help websites remember who you are and information about your visit. Cookies can help to display the information on our Site in a way that matches your interests. Most major websites use cookies.

a. What cookies are used on this Site?

The cookies we and our business partners use on our Site are broadly grouped into the following categories:

• Essential: Some of the cookies on our Site are essential for us to be able to provide you with a service you have requested. An example of this could be a cookie used to enable you to log into your account or make a purchase.
• Analytical: We use analytical cookies to help us understand how users engage with our Site. These cookies enable us to track information such as the number of visitors to our Site, how they arrived at our Site, and the pages they interact with while on our Site. This information helps us improve the functionality of our Site, understand the interests of our users, and enhance the user experience.
• Functionality: Functionality cookies allow us to remember choices you have made on our Site and provide more personalized features. For example, these cookies may remember your language preferences or remember your login details for future visits (we don't store payment details ie card details).

b. How can I manage cookies?

You can manage and control cookies in various ways. You can modify your browser settings to control whether your computer or other device accepts or declines cookies. You can also delete cookies that have already been stored on your device. However, please note that disabling or deleting cookies may affect your browsing experience and limit the functionality of certain websites.

For more information on how to manage cookies, you can refer to your browser's help section or visit the About Cookies website (www.aboutcookies.org).

4. How we use your personal data

We use your personal data for the following purposes:

• To respond to your inquiries and provide you with the information, products, and services you request;
• To process and fulfill your orders and provide customer support;
• To communicate with you, including sending you information about our products, services, and promotions that may be of interest to you;
• To conduct market research and understand our customers' needs and preferences;
• To improve our products, services, and website based on your feedback and interactions with us;
• To comply with legal obligations and protect our rights and the rights of our customers;
• To prevent and detect fraud or other prohibited or illegal activities;
• To analyze and aggregate anonymous data for statistical and research purposes.

5. Sharing your personal data

We may share your personal data with third parties in the following circumstances:

• With service providers and business partners who assist us in delivering our products, services, and website functionality. These third parties are bound by contractual obligations to keep your personal data confidential and use it only for the purposes for which we disclose it to them;
• If required by law or in response to a legal process;
• To protect our rights or the rights of our customers, including enforcing our Terms and Conditions or other agreements;
• In connection with a corporate transaction, such as a merger, acquisition, or sale of assets, where personal data may be transferred to the new entity or third party involved;
• With your consent or at your direction.

6. Your rights

You have certain rights regarding your personal data, including:

• The right to access and obtain a copy of your personal data;
• The right to rectify any inaccurate or incomplete personal data;
• The right to erasure of your personal data, also known as the "right to be forgotten," subject to certain legal exceptions;
• The right to restrict the processing of your personal data in certain circumstances;
• The right to data portability, allowing you to receive a copy of your personal data in a structured, commonly used, and machine-readable format;
• The right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes;
• The right to withdraw your consent at any time, if we rely on your consent as the legal basis for processing your personal data;
• The right to lodge a complaint with a supervisory authority if you believe that we have violated applicable data protection laws.

To exercise your rights or for any questions or concerns regarding the processing of your personal data, you can contact us using the contact information provided in our Privacy Policy.

7. Security of your personal data

We take the security of your personal data seriously and have implemented appropriate technical and organizational measures to protect it from unauthorized access, loss, misuse, or alteration. We regularly review and update our security practices to ensure the ongoing integrity and confidentiality of your personal data.

8. Retention of your personal data

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. The criteria we use to determine the appropriate retention period include the nature of the personal data, the purposes for which it was collected, and legal obligations or regulatory requirements.

9. Children's privacy

Our Site is not intended for children under the age of 16, and we do not knowingly collect personal data from individuals under 16 years of age. If we become aware that we have inadvertently collected personal data from a child under the age of 16, we will take steps to delete such information as soon as possible.

10. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this Privacy Policy periodically for any updates. The revised Privacy Policy will be effective from the date of publication on our Site.

11. Contact us

If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us at [email protected].

This Privacy Policy was last updated on 15/6/2023